last year movie projects more than tripled 10 years ago thanks to a tax incentive. michelle griego caught up with george lucas walking through the french quarter and he explained hollywood projects bring in money but it doesn't last. >> all it does is help the merchants, which is a very good thing. make a lot of money. but if you want to get local talent, acting, camera, you know, directors, writers -- >> he doesn't slow down. the city is trying to capitalize as much as it can with stage and post-production facilities. so when a movie does come to town they get the prop, the costume crews, the camera houses, they are already there set up. >>> an annual tradition during super bowl week is now open to fans who want to have the ultimate nfl experience. the interactive event lets people test their skills with the 40-yard dash and see how you measure up to nfl greats in quarterbacking. some nfl players such as andrew luck of the colts are also there for autographs and photos. >> the nfl experience was a pass, punt, kick event for people to get involved with the nfl durin